Wunderman Thompson, Atlanta, Georgia, is awarded a $34,352,672 modification (P00032) to previously awarded, firm-fixed-price and cost-reimbursable contract M95494-19-C-0020. This modification will provide supplemental advertising initiatives including the development of a tactical advertising strategy and production of a wide range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing) to enhance Marine Corps recruiting efforts. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2023. Fiscal 2023 operation and maintenance (Marine Corps) funds in the amount of $34,352,672 will be obligated at time of award and will expire at the end of the current fiscal year. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.