Young & Rubicam LLC, doing business as VMLY&R, New York, New York, is awarded an $88,416,747 single-award, firm-fixed-price, indefinite-delivery/indefinite-quantity contract to provide marketing and advertising services in support of Commander, Navy Recruiting Command. The contract will include a one-year base ordering period beginning in May with four one-year ordering period options, which if exercised, will bring the total value to $455,182,742. The base ordering period is expected to be completed by May 2022; if all options are exercised, the ordering period will be completed by May 2026. Work will be performed in Memphis, Tennessee (59%); and New York, New York (41%). Fiscal 2021 operation and maintenance (Navy) funds in the amount of $5,000,000 will be obligated to fund the contract’s minimum amount and funds will expire at the end of the current fiscal year. This contract was competitively procured with the solicitation posted on Federal Business Opportunities, with ten offers received. Naval Supply Systems Command Fleet Logistics Center Norfolk, Contracting Department Philadelphia Office, Philadelphia, Pennsylvania, is the contracting activity (N00189-21-D-Z024).
Contract Award: Young & Rubicam LLC doing business as VMLY&R (New York, New York) – $88,416,747
Defense Daily Staff
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