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Defense Shops With Foreign Ties Bolster U.S. Advertising

DDN

Tuesday, January 26th, 2010

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By Emelie Rutherford Amid forecasts of tightening Pentagon weapon-systems budgets, some U.S. defense firms with foreign parent companies are beefing up their domestic advertising campaigns to increase brand awareness among military customers. Nancy McLernon at the Organization for International Investment believes U.S. operations of overseas defense shops are wisely using advertising to counter any anti-foreign- government-contractor rhetoric during the current economic slump. "U.S. subsidiaries of foreign companies...need to tell their story now more than ever before," said McLernon, president and…

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