:

Business/Financial

Seeking Boost In International Identity, EADS Changing Name To Airbus

Defense Daily Staff

Thursday, August 1st, 2013

SHARE:

Seeking Boost In International Identity, EADS Changing Name To Airbus

Taking advantage of the strong global brand name recognition of its commercial aircraft division, the European Aeronautic Defence & Space Co. (EADS) yesterday said it is renaming itself Airbus Group. EADS currently has five key brand names. Those include Airbus and Eurocopter, which an analysis showed have strong public awareness, and Astrium, Cassidian and EADS, which do not. Airbus currently accounts for about two-thirds of the company’s overall sales. The European-based company said that “Airbus’ brand value has increased dramatically…

Senators Push Navy Against Single Destroyer Request In FY ’27

The chairman of the Senate Armed Services Committee (SASC) and the two senators from Maine last week pushed back on Navy officials for only requesting one Arleigh Burke-class destroyer (DDG-51) […]

Navy Looks To Eventually Assemble Battleship At HII Newport News; Faces More Dem Opposition

The Navy told lawmakers this week it found a dry dock at HII’s [HII] Newport News Shipbuilding shipyard it thinks can use for final assembly of the new Trump-class battleship […]

Navy Leaders Downplay Looking At Foreign Navy Shipbuilding Amid Lawmaker Objections

The Navy’s top leaders this week seemed to downplay and back down on the service potentially using foreign shipyards to build U.S. Navy ships or buying foreign designed warships overseas […]

Army

Senate Defense Appropriators See ‘Risk’ With Army’s Reconciliation Plan To Fund Munitions Increase

The Senate’s top defense appropriators cited concern this week with the Army’s request to fund the majority of its large increase to munitions procurement in fiscal year 2027 through the […]